Something that I will take from MKF5601 is that beyond the understanding of marketing principles that are applied to all channels (including social media), what is the bench mark for a 'social media' expert or specialist? Will my 1000hrs logged on Facebook contribute to the skill set or do I need a blog with a specified number followers regardless of the content to be considered an expert or what about that I'm a published Wiki contributor? Or is it my understanding of the category that the position works within more important - with some exposure to digital channels?
There is no doubt that I have picked up more 'tech skills' studying a social media subject, but will that make me a subject matter expert? What got me on thinking is the job posted below demonstrates the skills that are now needed to apply for a job in 'social media'...what will they be in 12 months time or 2 years?
http://jobs.mashable.com/a/jbb/job-details/583966?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mashable%2Fjobs+%28Mashable+Job+Board%29
Interesting find Mike!
ReplyDeleteI agree with you that the future is sketchy, but not in terms of how long it will be around, but rather how it will be around, in what form, what will it look like? I have to say, my view is that SM still has quite a future ahead, and we will see a number of changes still to come and a few big shifts, but it will be going for quite a while still.
The job description is quite clear in that they require someone with comms skills, marketing, strategic orientation and at least five years experience. This is a pretty big call and shows that they are taking it serious which is really good.
Ross
Only 1000 hours Mike? Semi-professional! I agree though what the heck and who judges valid experience. For some reason my mental picture of an SM team looks like the Telstra Team that cmorfish blogged about - and I'm not sure I'm geeky, kooky or wacky enough (shouldn't judge books by covers!). However, in your case, anyone who creates and manages apps in the horse racing entertainment industry has got to be highly prized!
ReplyDelete