Why I like social media..FB

I thought it fitting to close this journey with MKF5601 with some thoughts on why I use social media from a professional point of view and how Facebook has changed the landscape for the Club I work for.

In my current role the I have made a commitment digital /social marketing. Our customers will 'Google' it before they purchase it, so the Clubs digital presence is going to be our first point of contact - first impressions always leave their mark.

Our digital strategy extends across paid, owned and earned media. Facebook is our most important channel in social media even though we also run a Twitter feed, an RSS, YouTube and the 'traditional' News letter.  That said, Facebook is a key pillar of the customer engagement piece and how we continue to manage that is business critical now that we have an engaged audience.

As a marketer, life before social media was a one way conversation (90% of the time). Now a two way conversation is taken for granted, its no longer an opportunity down the road, but a reality every day. Something that wasn't possible at this level less than a mere 4 years ago is now the cost of admission for a successful brand.

I know we haven't mastered Facebook and I don't think anyone can claim to the fact that they have. Online communities are an evolving platform, literally changing every day with change being the only constant. What this also means is that the brands involved in social media are also learning, changing and hopefully building a relevant relationship with the customer.

One thing is for sure, I'll be participating and watching the constant evolution of the social media space.