Thursday, 22 September 2011

When the conversation goes ....

I thought it would be pertinent to share this with the group, as you dont always get it right but that is a matter of opinion in this case. Social media drove several conversations, I have highlighted some more 'notable' ones below.

For the opening of the Caulfield Carnival last weekend the Club promoted on course food & beverage offerings - key strategic iniatives for the Club are race day attendance and driving the punter out of the TAB, off the couch, out of the pub and back to the course.The PR machine prodcued good results before the meeting and we created a lot of conversation on and off line about the direction the club had taken.There were a suite of initiatives that we took to market, but the ones listed here had the more amusing respsones...

One of the oncourse food offerings was 3 party pies for .99c. 

Some Tweets that brought a smile...for reference I'm MRCTrackNews. These tweets are from radio personalities and sports journalists.







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4 comments:

  1. Hubba22 September 2011 at 18:42

    Haha, nice work Mike. I think 99c promo pies r great for 'Joe the Punter' by I reckon there's also a case for subsidized shell fish and caviar ;)

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  2. rossouwe22 September 2011 at 20:05

    Well done Mike! This is great. Its crazy how quickly SM can make things work. Think back before it, there would have been 100's of promo's similar to this, there were probably some conversations about it, but I'm sure that the conversations reached as far as the exit gates of the track. Good work mate!
    Ross

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  3. Wags1 October 2011 at 20:26

    Love the way you were able to generate interest in something that appears so insignificant... a few cheap party pies. But I guess it's often those little things that capture our imagination. I just went and checked out Mick Sharkie's twitter stats, and he has over 1,000 followers, so nice work!

    Are you going to continue with something similar throughout the spring carnival?

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  4. Mike2 October 2011 at 11:38

    @wags it gives you some insight into what the general admission patron perceives as value. Initiatives for the carnival are built around infrastructure - new precincts for the GA customer for free i.e. Black Caviar Pavilion, and entertainment i.e. Sneaky Sound System performing on Guineas Day. Research rated the F&B offerings behind giving the GA customer some where to go that they wont get frost bite or sun burnt depending on the weather is doing!

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